Designing a hoarding is a little different from designing a brochure or an advertisement. For instance, hoardings are read from far, the audience gets just a few seconds to read a hoarding and hoardings are a reminder media. These factors require that a hoarding design uses big fonts, has as few words as possible and proper contrasting colors should be used. While street presence with hoardings adds to the brand image, bad hoarding designs can adversely affect the brand image as in the case of Yahoo.

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Banner advertising is an excellent way to brand your company, generate traffic, increase sales and to promote specials.

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